Watch: Creating an Online Store
How to Create an Online Store: A Step-by-Step Guide
Have items to sell? Whether it's spirit wear, event merchandise, class supplies, or fundraiser items, a SignUpGenius online store lets you list products, collect payments, and share your store with your community in just a few steps.
This video walks through how to create a SignUpGenius online store from start to finish. You'll learn how to add items, set up variations like size or color, and share your store link with shoppers.
In just a few steps, you can:
- Create an online store for spirit wear, merchandise, or fundraiser items
- Add basic items, donation items, or items with variations
- Set prices, quantities, and item details
- Collect payments and any extra shopper information you need
- Publish and share your store with a link, button, or QR code
What Goes Into Building Your Store
Every store starts with the same basic shape: a title, a list of items, and a way for shoppers to pay. From there, you fill in the details that make it yours.
- You'll start with the basics — a store title and a contact for payer questions. If your store is tied to a fundraiser, you can also set a goal and choose what donors see.
- Next, you'll stock your store. Items can be basic, donation-based, or set up with variations like size and color for things like spirit wear.
- For items with variations, you'll set price and quantity at the variation level, so a small shirt and a large shirt can sell independently of each other.
- If you need shoppers to answer questions or sign a waiver, you can add that to your store's form.
- Before you publish, you'll review your payment settings, including shipping fees and discount codes.
- Then you'll preview your store and publish it to start selling.
Need the full walkthrough?
This video covers the big picture. For click-by-click instructions on every step, visit our Help Center.
Create an Online Store Support Page
Genius Tip
Setting item quantities at the variation level means a sold-out medium won't block someone from grabbing a large — your store automatically shows "sold out" only where it's true.
Frequently Asked Questions
Do shoppers need an account to buy from my store?
No. Shoppers can browse and purchase from your store without creating an account. They just need the link you share with them.
Is creating an online store free?
Yes. You can create an online store on the Free plan with no cost and no credit card required. Paid plans add features like removing ads and higher email and text limits.
Can I edit my store after it's published?
Yes. Choose Edit Content from the admin toolbar at any point to update items, prices, or store details.
Can I sell items with sizes or colors?
Yes. You can add items with variations, like a t-shirt available in multiple sizes and colors, and set a unique price and quantity for each option.
