Nonprofits rely on effective fundraising to fulfill their missions, so it is vital to build lasting relationships with donors. Position your group for success with these ideas and strategies.
Planning for Success
- Decide on a clear and concise message. Don't lose sight of the purpose behind your fundraising efforts. Successful campaigns stay focused on the organization's mission and communicate this goal to prospective donors.
- Create timelines for specific goals. Indiegogo.com reports that 42% of funds were raised in the first and last three days in a study analyzing 100,000 fundraising campaigns. It's important to set goals for all stages of the campaign and consider the common need for a mid-campaign boost.
- Select the right name. Creating a memorable name for your fundraiser helps donors know your cause and purpose, and it can make a huge difference in a donor's initial attraction. Be creative and intentional.
- Make sure all key players are on board from the start. This list may include your board of directors, but also remember to ask volunteers and valuable donors for their input.
- Recruit help. Think beyond your staff and board of directors for help in getting the word out about your campaign. Look into connecting with service clubs from local colleges, high schools, churches or youth groups for more support.
- Engage your volunteer base. Volunteers are almost twice as likely to donate to charities than non-volunteers (40.4% non-volunteers vs. 79.2% volunteers) according to the Corporation for National and Community Service. Genius Tip: Check out these tips to boost your volunteer support and retention.
- Ask a seasoned fundraiser for advice. Invite a respected nonprofit leader to have coffee and ask for their insight on lessons learned from past fundraising efforts.
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