/ Top 10 Fundraising Tips
No longer feel overwhelmed with fundraising stress. Maximize your money-making efforts with these top 10 fundraising tips!
1. Utilize Online Fundraising - Connect with more potential donors by offering online fundraising opportunities.
Online Giving Tips:
- Reduce overhead costs by coordinating via online sign ups.
- Simplify communication, making giving easy and quick.
- Outline different “levels” of giving with a minimum gift.
- Allow donors to sign up “on-the-go” with their mobile device.
- Use a trusted vendor to collect payments. Check out SignUpGenius Payments.
- Customize sign ups to sell tickets, collect auction items or create wish lists.
2. Know Your Donor
- Get to know your donors and identify what motivates them to give. This will help you create fundraisers that appeal to their needs.
Items to Consider:
- Analyze WHO is donating and how often.
- Research WHAT fundraising efforts have proven successful in the past.
- Identify WHERE past efforts have failed.
- Know WHEN people typically give, such as during an awareness month or particular season.
- Consider HOW donors are giving and offer various methods on your sign up. EXAMPLE
3. Appeal To Donors Needs in a Creative Way
- This is the fun part! Make giving an enjoyable experience and look for opportunities to get people talking.
Tips for Trying Something New:
- Research and brainstorm creative, “buzz-worthy” ideas.
- Create a “short list” of the ideas that best match your donors needs.
- Ask for feedback from donors and board members.
- Use contests, challenges or competitions to create a social experience.
4. Tell a Compelling Story
- Create passion for your cause and show your donors exactly how their donation makes a difference.
Tips for Telling Your Story:
- Use photos and videos to make your story come to life.
- Tell TRUE stories WELL. Show real lives changed.
- Make the message very clear with details or statistics that support your story.
- Share a compelling story and have a link nearby where people can donate. Sign Up EXAMPLE.
- Always state the action that you wish for donors to take. Be clear.
5. Intermix Small and Large Fundraisers
- Your organization may have a main event such as a carnival, but smaller events can also be profitable and fun.
Ways to Mix It Up:
- Promote giving at all events, not just fundraisers!
- Be cautious of donor fatigue.
- Consider partnering with companies that will collect a small fee for a special lunch or dress code change (i.e. wearing jeans).
- Add an “extra” – like a photo booth, auction or bake sale - to enhance a typical event.
- Sell large event sponsorships, but also make smaller sponsorships available.
- Build a team of volunteers to take on the extra activities. Assign tasks with a sign up!
6. Communicate Regularly with Donors
- Interact with potential contributors before, during and after the fundraiser.
- Use social media, email, and regular old snail mail to vary the way you reach people. Provide a link to your sign up!
- Make financial goals clear. Send updates and explain how funds are used.
- State specific needs. By creating a wish list, people can donate items instead of cash.
7. It’s All About Relationships
- Contributors are motivated to give to organizations when a relationship has been established. During a fundraising event, 20% of donors will provide 80% of the donations.
Tips for Building Relationships:
- Be organized and confident.
- Convey to participants how they are a part of something “bigger.”
- Highlight and recognize volunteers in your group that have gone above and beyond.
- Communicate effectively.
- Send thank you notes!
8. Provide Donors More Than They Expect
- Deliver more than they expect to receive when donors give to your organization.
Ways to Exceed Expectations:
- Show a contributor their donation’s impact with photos.
- Mention their involvement using a social media outlet (with permission).
- Send thank you notes from people whose lives were changed.
9. Track Fundraising Results
- Evaluate the results of your fundraiser to decide which activities or events to repeat in the future.
Items to Consider:
- Determine the number of volunteers that the entire event required. Tally volunteer hours with SignUpGenius Pro.
- Identify repeat givers, how often they contributed and their gifts.
- Create custom reports to measure the effectiveness of your communication.
10. Let Change be your Only Constant
- To ensure that your fundraising efforts evolve each year, review the performance of each event.
Tips to Promote Future Growth:
- Pinpoint your best and worst-performing events every year.
- Fail quickly. If something didn’t work, don’t do it again. Move on.
- Gather feedback from volunteers and donors.
- Use online resources to identify new trends.
Fundraising groups can boost their money-making potential by incorporating some of our expert tips. Which will you incorporate to ensure success with your next fundraiser?